TikTok evolved out of a lip-syncing app called Musically. I saw it advertised in the mid 2010’s all over Brooklyn. I had no interest. But It became popular with non-artists and I watched it. It eventually turned into TikTok and blew up. From the start, I saw the toxicity of TikTok – the sarcastic comedy, the sheep-minded choregraphed dancing, and the utter lack of heart and soul. It was empty, repulsive and cold. It still is, but at least genuine creators have moved onto the platform. It’s cool that any industry can use it, but for the music industry, it’s been the watering down of a generation.
The fact that there is no way to pause or stop the videos from playing is maddening. I want to open an app and have control of what happens first. It’s just like Netflix that is constantly running previews without consent. This is damaging to mental health. I can’t believe it’s legal.
I’ll expand on this but for now I wanted to get something up here about it.