
HYPERISING
Concept
Concept
HYPERISING is a collection of messages analyzing and questioning the issues of our time, from social media and technology to spirituality and politics. The album is half my attempt at inhabiting the voice of the afflicted social media user and half my own voice of "there's another way to live."
The Story
HYPERISING was born from the collapse of a Creed-adjacent direction, a green light from advisor Paul to make anything, and a "White Shirt" demo that went micro-viral and sparked a blitz of writing from September 2024 to early January 2025.
The [*Pivotal Days*](/music/albums/pivotal-days) era had Chad chasing an audience that showed up to consume, not support. When the Creed-influenced direction didn't pan out, his advisor Paul told him to make whatever he wanted. That permission was the catalyst. Chad grabbed a SiemSpark beat and wrote "White Shirt," which caught micro-viral buzz (tens of thousands of views), his first taste of that kind of traction. He doubled down.
The whole album came fast. September/October 2024 to a finished record by early January 2025, released March 12th. A blitz. Chad was fully immersed in Instagram and TikTok culture during this stretch, not yet understanding how deep he was in it. The manipulation only became visible in hindsight, each time he stepped away and came back, the shock hit harder.
"All I Wanna Do" complicated things. Chad wrote it as satire, obvious to anyone who knew his identity, but the algorithm and new listeners took it as a 35-year-old man doing a genuine Charli XCX pop song. It outperformed "White Shirt," so he kept going. The critical misread became part of the album's story. SiemSpark's diverse but identifiable production catalog gave the whole project a cohesive sound. The songs came like clockwork.
> HYPERISING was the meeting point, the decoupling of the problem being part of my narrative.
- Born from the end of a Creed-adjacent era during [*Pivotal Days*](/music/albums/pivotal-days), sparked by advisor Paul's encouragement to make anything
- Written in a blitz from September 2024 to early January 2025, fully immersed in social media culture during the process
- "White Shirt" was the first track and first micro-viral moment; "All I Wanna Do" outperformed it but was widely misread as genuine rather than satire
- SiemSpark's production catalog provided the sonic foundation, diverse yet identifiable across all 13 tracks
The World
HYPERISING is not a place. It's a quantum leap, a compressed moment of upward movement, processing, and change. The opposite of enshittification.
The album isn't a room you walk into. It's a state. Upward movement compressed into a single moment of transformation. Chad calls it the opposite of enshittification, and that framing holds across every track.
The arc moves naturally (not by calculation) from full raw consciousness with "The Unbelievable," descends deep into the afflicted mind through "White Shirt," "Killin' Me," and "FAT LIP," then climbs back to full cognition by "Earth Plane" and "Angel." The listener experiences the entire cycle: awareness, submersion, return.
A critical distinction: **HYPERISING is the documentation, not the prescription.** It captures the deprogramming as it was happening to Chad in real time. The album is a record of the leap itself, the moment of recognizing the manipulation, the descent into its effects, and the return to consciousness on the other side. The prescription comes later. Chad's planned trilogy is where the tool gets built. This album is the raw capture of the moment that made the tool necessary.
- Not a room or a setting, but a compressed quantum leap of upward movement and transformation
- Arc moves naturally from full consciousness → descent into the afflicted mind → return to full cognition
- The album documents deprogramming in real time, it does not prescribe it
- Chad's planned trilogy will be the tool; HYPERISING is the raw capture that made the tool necessary
The Audience
HYPERISING is for the scroller who wants to stop, the creator going nowhere, anyone afflicted by social media who feels the problem but can't name it yet.
The person this album is for: someone stuck in the loop. Scrolling past midnight, posting into a void, creating for an algorithm that doesn't care. The afflicted social media user who senses something is wrong but hasn't found the language for it. The creator going nowhere, burning energy on platforms designed to extract, not elevate.
Chad doesn't target an audience. He transmits. Everything on HYPERISING is infused with the possibility of shifting someone's perspective. If "All I Wanna Do" catches a listener who thinks it's just a vibe, and something cracks open three tracks later when "What Have I Come For?" hits, that's the album doing its work. The satire becomes the entry point. The mirror becomes visible only after you're already looking.
**If it lands, it was meant to land. Wherever it lands.**
That's not a marketing philosophy. That's a frequency principle. HYPERISING doesn't chase a demographic. It broadcasts, and the people who need it recognize the signal.
- The scroller who wants to stop scrolling, the creator burning out on platforms that extract rather than elevate
- Someone who feels the social media affliction but hasn't found language for it yet
- Not targeted to a demographic; transmitted as a frequency that lands wherever it's meant to land
- Satire tracks like "All I Wanna Do" function as entry points, the mirror reveals itself after the listener is already inside
The Breakdown
HYPERISING runs 13 tracks across two halves: songs inhabiting the afflicted social media voice, and songs pointing toward a different way to live.
The album opens with **"The Unbelievable,"** a declaration of intent, setting up the central tension: speaking truth in a world that penalizes it. Tracks 2 through 7 descend into the chaos. **"Renegade"** is pure defiance. **"White Shirt"** and **"Killin' Me"** inhabit the voice of someone drowning in screen-addled depression. **"I Don't (Need Another Ghost)"** turns isolation into a plea. **"This is a Raid!"** flips perspective, embodying the corrupt system itself with satirical swagger. **"FAT LIP"** is the album's darkest point, raw and bleeding.
Then the turn. **"I'm Stayin'"** is the pivot, the moment of choosing love over the cycle. **"Sky Party"** lifts the energy into communal joy. **"All I Wanna Do"** exposes the hollow dopamine chase with its own voice before pulling the mask off in the final lines. **"What Have I Come For?"** and **"Earth Plane"** wrestle with existential purpose and systemic decay. **"Angel"** closes the album on a prayer, a transmission received.
> "But you know I only wrote this song to show you what's goin' on"
- Tracks 1-7 descend into cultural noise, screen addiction, isolation, systemic corruption, and physical/emotional damage
- Track 8 ("I'm Stayin'") is the fulcrum where the album pivots from diagnosis to prescription
- Tracks 9-13 ascend through joy, self-awareness, existential questioning, and spiritual contact
- The album uses character voice as a device, inhabiting the afflicted perspective before revealing the narrator's own
The Cultural Position
HYPERISING mirrors a culture stuck between algorithmic numbness and spiritual hunger, naming what most people feel but can't articulate.
This album lands in a moment when scroll fatigue, loneliness epidemics, and institutional distrust are no longer fringe complaints. They're the baseline. **"Killin' Me"** puts it plainly: *"Always staring at the screen, it's killin' me."* **"Earth Plane"** calls out the grind-until-you're-dead script: *"Keep your head down they said / Get a job in town they said / Work until you're dead, they said."*
**"This is a Raid!"** satirizes the concentration of wealth and power with an uncomfortable swagger that forces the listener to recognize their own complicity. *"Money is power and there's no power above us."* **"All I Wanna Do"** weaponizes Gen Z slang ("yap," "cringe," "ick," "no vibe") to expose how emotional vocabulary has been hollowed into dismissal tools.
The album doesn't just diagnose. **"Angel"** and **"I'm Stayin'"** offer the counter-frequency. That duality is the cultural position: the disease named in full, and the doorway left wide open.
- Directly addresses screen addiction, scroll culture, and algorithmic isolation as defining features of this era
- Satirizes wealth concentration, institutional corruption, and performative power through "This is a Raid!"
- Uses the language of the culture it critiques ("yap," "cringe," "ick," "no vibe") to expose emotional flattening
- Positions spiritual connection and self-sovereignty as the active alternative, not an escape
If You Like
Fans of Twenty One Pilots, NF, Macklemore, Linkin Park, Childish Gambino, and Awolnation will find familiar tension in HYPERISING's genre-fluid confrontation.
**Twenty One Pilots** built a career on the mental health vs. performance anxiety axis. HYPERISING lives in that same space but escalates it to systemic critique. **NF's** raw, no-feature, no-filler approach to hip-hop driven by emotional intensity maps onto tracks like "White Shirt," "FAT LIP," and "Killin' Me."
**Macklemore's** independence streak and willingness to tackle topics the mainstream avoids (consumerism, addiction, identity) runs parallel to "Renegade" and "Earth Plane." **Linkin Park's** *Hybrid Theory* and *Meteora* fused rock aggression with vulnerability in a way that echoes "FAT LIP" and "I Don't (Need Another Ghost)."
**Childish Gambino's** *Because the Internet* examined digital identity and existential emptiness with genre shifts and character voice. **Awolnation's** genre-blending energy and anthem-scale hooks connect to "Sky Party" and "The Unbelievable." **Nahko and Medicine for the People** share the spiritual activism frequency of "Angel" and "What Have I Come For?"
- Twenty One Pilots, NF, Linkin Park fans: mental health rawness fused with genre-crossing production
- Macklemore, Childish Gambino fans: independent voice tackling systemic and digital-age themes through character perspective
- Awolnation, Nahko and Medicine for the People fans: anthemic energy paired with spiritual and consciousness-driven lyrics
- Listeners searching for artists who refuse to separate entertainment from meaning
The Connections
HYPERISING extends threads woven through Chad's entire catalog, from the spiritual urgency of SPROUT to the emotional exposure of Daylight Animal.
The existential questioning in "What Have I Come For?" and "Earth Plane" picks up where [*SPROUT*](/music/albums/sprout) planted seeds of awakening and growth. The raw vulnerability of "White Shirt" and "FAT LIP" connects directly to the emotional exposure running through [*Daylight Animal*](/music/albums/daylight-animal). "I'm Stayin'" carries the defiant love energy that surfaced in [*Feeling High*](/music/albums/feeling-high), but with harder-won conviction.
"Renegade" and "The Unbelievable" embody the outsider voice Chad first established in [*Williamsburgadelphia*](/music/albums/williamsburgadelphia) and sharpened across [*The Gap*](/music/albums/the-gap). The satirical system-critique of "This is a Raid!" builds on territory explored in [*The Human Link*](/music/albums/the-human-link).
Visually, the album's themes of spiritual emergence and systemic tension connect to art pieces like [*Higher Ground*](/art/higher-ground-art), [*Emergence*](/art/emergence), and [*Machine*](/art/machine-art). The party-as-liberation energy in "Sky Party" echoes [*The Party's Here*](/art/the-partys-here).
- Vulnerability thread: "White Shirt" and "FAT LIP" extend the emotional rawness of [*Daylight Animal*](/music/albums/daylight-animal)
- Awakening thread: "Angel" and "What Have I Come For?" continue the spiritual arc from [*SPROUT*](/music/albums/sprout) and [*Feeling High*](/music/albums/feeling-high)
- Outsider thread: "Renegade" sharpens the independent voice from [*Williamsburgadelphia*](/music/albums/williamsburgadelphia) and [*The Gap*](/music/albums/the-gap)
- Visual connections to [*Higher Ground*](/art/higher-ground-art), [*Machine*](/art/machine-art), [*Emergence*](/art/emergence), and [*The Party's Here*](/art/the-partys-here)
The Fragments
HYPERISING is loaded with quotable lines that cut across addiction, defiance, spiritual hunger, systemic rot, and the fight to stay human.
From **"The Unbelievable"**: > "How do I speak the unspeakable, when I know heaven is reachable"
The album's thesis in a single line. Truth-telling as a spiritual obligation, not a personality trait.
From **"Renegade"**: > "I'm a rook that moved diagonally"
Chess as rebellion. Breaking the rules of a game you were never meant to win inside.
From **"Killin' Me"**: > "Always staring at the screen, it's killin' me, killin' me"
The most direct indictment on the album. No metaphor needed.
From **"All I Wanna Do"**: > "All I wanna do is be unapologetically pure and simply me / But our fucked society"
The mask drops. The whole song was a character study, and this is the confession underneath.
From **"Earth Plane"**: > "Keep grinding hard they said / No need for art they said / Keep your mind real sharp they said / Now you're super smart, but dead"
Four lines that dismantle the entire productivity gospel.
From **"Angel"**: > "Life's turquoise and crimson, but at least you're living / You just gotta listen, angels you've been given"
- "I'm a rook that moved diagonally" ("Renegade"), defiance as a chess metaphor for breaking predetermined rules
- "Now you're super smart, but dead" ("Earth Plane"), the grind culture eulogy in six words
- "But you know I only wrote this song to show you what's goin' on" ("All I Wanna Do"), the reveal that breaks the fourth wall
- "I know you're terrified, but I'm here / I'll walk beside you, right through your fear" ("The Unbelievable"), empathy as action
The Hooks
HYPERISING intercepts searches around screen addiction music, anti-establishment indie artists, spiritual hip-hop, mental health albums, and genre-fluid social commentary.
Primary discovery angles for this album cluster around several high-intent search corridors. **Screen addiction and social media critique music** is underserved, and "Killin' Me," "All I Wanna Do," and "Earth Plane" directly address these queries. **Anti-establishment artist 2025** and **independent artist challenging the music industry** are identity-level keyphrases that map to "Renegade," "The Unbelievable," and the album's entire positioning.
**Spiritual hip-hop** and **conscious pop music** queries connect to "Angel," "What Have I Come For?," and "I'm Stayin'." The mental health thread ("White Shirt," "FAT LIP," "Killin' Me") intercepts **songs about depression and anxiety 2025**, **music about feeling lost**, and **raw mental health music**.
Genre-fluid searchers looking for **artists who mix hip-hop and rock and pop** or **genre-blending albums 2025** land here through the album's refusal to sit in one lane. **Music like Twenty One Pilots but more spiritual** and **NF style music with consciousness themes** are long-tail queries this album is built to answer.
- Target queries: "songs about social media addiction," "music about screen time," "anti-algorithm music," "phone addiction song"
- Target queries: "independent anti-establishment artist 2025," "conscious music movement," "spiritual hip-hop album," "awakening music"
- Target queries: "raw mental health music," "songs about depression 2025," "music like NF," "artists like Twenty One Pilots but spiritual"
- Target queries: "genre-blending album 2025," "music that mixes hip-hop rock and pop," "concept album about modern society"